Thursday, November 15, 2012

When women's magazines make you fat

When I lived in Sydney my favourite sports mag was 'Women's Health'.  So when I moved back to Ireland, it was sorely missed.

The buzz when I saw a new UK edition launched recently was mighty as they say in Ireland, only mighty ... until I opened it.

Models so thin they clearly have never worked out in their lives, no muscle defintiion, stories about sex lives and chocolate with a singer on the cover. Oh, and a banner across the top proclaiming: ' 7-day gym pass for every reader'. Well, that's alright then.

Aside from telling me I perhaps should have stayed in Sydney, the mag just disappointed me so much. Is this really what Irish and British women want from a sports magazine? I mean, 'Women's Running' is nothing like this - it's great. But is only about running, ahem obviously.

I was really looking forward to WH - the Aussie edition is brimming over with nutrition advice - not diet, nutrition - training tips, gear and equipment advice, new sports you might not have heard about before and it made me feel healthy just reading it.

Then this morning I hear that the Irish government is thinking about introducing a Sugar Tax to force people to stop eating crap. Our obesity levels are the 4th highest in Europe.

Is there a connection I ask myself? Oh yes there is - get out do sport, real sport not just wearing an expensive tracksuit in your high heels and you won't be obese.

Too simplistic a message? Sorry. (I'm not really) 


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